First, we custom-build a platform specifically for your vertical – a platform designed to provide leads and online authority to every user that participates. Then you go out and sell participation in your platform to every business that needs it, hopefully one in every zip code (there are over 42,000 in the US)! You set the price they pay to participate, based on your knowledge of your own industry, and we split the profit. You are essentially partnering with us to start your own tech company.